HONG KONG INSTITUTE OF CERTIFIED PUBLIC ACCOUNTANTS
Committee Membership Details for the Year 2025
Branding and Communication Committee
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Terms of Reference
Advise on the Institute's overall communications, marketing, branding and CSR strategies, messages and channels for reaching internal and external stakeholders to consistently articulate its corporate identity, vision, mission, statutory roles and yearly milestones according to the Institute's strategic plan.
Advise the Council on the overall plan and budget for the Institute’s media and communications channels including, but not limited to, advertising campaigns, media relation projects, the A Plus magazine, the website, e-communications, mobile apps and social media activities.
Oversee the implementation of any new / 50th Anniversary branding initiatives and roadmap.
Ensure Institute's voluntary, charitable and community service activities are in line with the Institute's brand values and its strategic plan and that the support rendered helps develop the Institute's corporate value propositions and branding image.
Ensure the development of Institute’s community service programmes for the purpose of:
Advise on ways to enhance engagement with members and stakeholders through effective communication. |
